“THE WAY PEOPLE TALK IS JUST AS INTERESTING AS WHAT THEY SAY.”
Podcasts are more ubiquitous and popular than ever before. A little over a year ago, IA decided to start our own podcast. And since then, we have learned quite a bit on what it takes to consistently create new content. Sixty episodes later, we thought it would be helpful to talk to an expert in the medium and a friend of the show on the topic. Jennie Josephson, a producer of NPR’s business news program Marketplace and podcast Make Me Smart, provides insight into the ingredients for creating a good podcast and what it takes to get people to listen. Special thanks to Jennie for talking with us!
Read a bio of Jennie: https://www.marketplace.org/people/jennie-josephson
Listen to the latest episodes of ‘Make Me Smart’: https://www.marketplace.org/topics/make-me-smart
Learn more about the equipment Jennie recommends using: http://astore.amazon.com/subbrcom-20?_encoding=UTF8&node=4