Workplace Design: Integrating the Logo

As a design feature the logo is a compelling candidate.

A logo symbolizes an enterprise’s identity; it stands for the brand and all that it promises. As designers and interior architects, incorporating a clients’ logo into a workplace design can be done in many ways, some subtle, others highly creative or quite pronounced. Here are a few examples.

Bacardi, Barcelone. Photo © Jose F. Parreno.

At Bacardi in Barcelona, the signature bat makes many appearances.

Twitter, London. Photo © Hufto+Crow.

For Twitter in London, the typesetter’s art distinctively renders the logo.

Confidential client, Arlington, VA. Photo © Thomas McConnell.

The mobile above the stairs forms the logo when the air currents are just right for a confidential client.

CNA Headquarters, Chicago. Photo © Tom Harris.

The CNA logo slants 70 degrees from vertical; so does the crisscross pattern on the screening element and other design features throughout the headquarters.

Jet, Salt Lake City, Utah. Photo © TFrank Ooms.

Oversized, inverted, and abstracted, the Jet logo boldly embellishes the walls.

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IA Interior Architects

IA is a global firm of architects, designers, strategists, and specialists .We focus exclusively on environments through the lens of interior architecture—a radical idea in 1984, when IA was founded. We are highly connected agents of change, committed to creativity, innovation, growth, and community.

Latest posts by IA Interior Architects (see all)

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