Episode 22: Visioning Phase of a Design Project
In a new series on the podcast, radioIA host Russell Manthy explores the first design project phase with Principal and Director of Workplace Strategy Mary Lee Duff.
What is workplace strategy?
It’s for people who are curious about the “why;” the culture and process behind your workplace. We engage at various levels to observe, test, and identify opportunities for change. We hope that as we design, study, and explore we’re promoting and supporting new ways to innovate and be productive.
What is visioning?
It’s about helping them make better more informed decisions. It creates a framework for where a project is going to go but first sussing out aspirational goals of a projects.
What’s one of the best parts of visioning?
You learn all kinds of interesting things about the client and your colleagues. You’d be surprised how many people have had parachute failures jumping out of planes.
Spoiler alert: One IA Design Director has drummed with the Grateful Dead.
And what is that followed by?
The programming part is more granular. Who are the parts that make up the groups? What kind of space do they need. So for a headquarters, for example, we do departments, AV, security, operations. We look at everything a building needs and this is where projects start to take shape.