Going to the Bank is Beginning to Look Different
IA Director of Client Services for Retail and Financial Sectors Ray Ehscheid talks about how traditional bank branches, once dreary and drab, are being transformed into engaging, consultative spaces designed to attract more visitors.
Before the financial crisis hit in 2007-08, a lot of large banking organizations focused on increasing their footprint to gain market share.Now, those same banking organizations are focusing on reducing their footprint due to expensive real estate costs.
A key design trend right now in the retail banking space is transforming traditional and drab bank branches into engaging, consultative spaces.
Technology is taking the retail banking industry by storm, allowing customers to make easier and faster transactions.
The shift toward consultative spaces will continue to escalate because there’s a growing appetite for financial education and advice among customers.