How We Do It
How We Do It

Design

Strategies

Wellness / Sustainability

Experiential Graphic Design

Design Intelligence

Design
The mantra we’ve followed for years still gets to the heart of our work.

Design is our foundation. From this foundation we’re building a global practice of like-minded professionals who are passionate about design—well executed, timeless, powerful design that improves peoples’ lives.

Place gives form and life to the functions it serves; it influences perception, interaction, work, and user experience. For IA, design is the unifying discipline that connects innovation with creativity and unites diverse disciplines, technologies, and components to shape effective and forward-thinking work environments.

Strategies
The workplace today is a valued asset that with the right strategic foundation can bolster staff productivity and collaboration, encourage and support a variety of work modes, enhance wellness, and much more.

For IA, the first step is to gain an in-depth understanding of the organization’s culture, its business drivers, what it does, and how its people work together. It is a deliberate approach that maps out the direction of a given initiative.

Workplace Strategy
Establish an approach to develop a workplace best suited to a business’ needs.
Asset Advisory
Turn real estate into opportunities for growth, resilience, and long-term advantage.
Master Planning
Establish overarching goals and a strategy to achieve them for an existing or new facility or facilities to most effectively support the workforce.
Workplace Guidelines
Document enterprise-wide design approach and project delivery processes.
Performance Programming
Summarize qualitative and quantitative workplace requirements as a basis for planning.
Change Management
Foster the transition with the workforce to a new workplace.
Occupancy Planning
Balance future space supply with forecasted demand to reduce risk, cost, and maximize flexibility.
Consulting
Customized resource development to improve the workplace experience and facilitate ongoing management of the workplace strategy.
Experiential Graphic Design
Experiential Graphic Design (EGD) makes graphic design an integral component of the built environment to visually express and communicate the message and brand, implement signage and wayfinding, deliver information, and create a sense of place through three-dimensional space.

To seamlessly unite the design of space and interpretative graphics, IA practitioners draw on sophisticated architectural and graphic skills, a deep understanding of how a space will be used and who will use it, and strong, clear, messaging.

Brand Strategy
A plan for implementing graphics and messaging based on a deep understanding of the brand. We think through the many ways users will experience the space, and the desired attributes for design that will create a successful experience.
Environmental Graphic Design
The integration of brand and message in three dimensional space through typography, color, imagery, form, and texture. Brand expressions can be conveyed through analog content, art and sculpture, and digital experiences.
Creative Technology
Sensory experiences made with software-based, electronic and/or data-driven engines that create engaging spaces which blur the lines between Interior Design, Art and Technology.
Wayfinding
Information systems that guide people through the built environment and enhance their understanding and experience of the space. Elements include signage, maps, symbols, colors and other communication materials.
Design Guidelines
Guidelines that create, maintain and communicate a consistent brand identity across architecture and interior design. We can develop these guidelines with flexibility and scalability in mind, for rolling out standards on a national or global level.
Design Advisory & Support
Consultation on any facet of the project that relates to graphics and wayfinding. Assessment of client-provided materials, including existing signage and graphics. Advising client in-house graphic teams for environmental graphic design applications. Graphic production support, communicating design intent of the graphics program for implementation.
Wellness/Sustainability
Metrics make it clear that the interaction between people and place affects physical and psychological wellbeing, and that an emphasis on wellness leads to greater productivity and reduced downtime. Everyone should love where they work and be engaged by the environment and its amenities for recharging and work-life balance.

IA’s human-centered design takes a holistic approach to uniting user needs, the work environment experience, and the built environment for a better quality of life. We invite full team collaboration—client, designers, engineers, partners, and landlord. The quality of air, water, and light and the need for comfort, fitness, nourishment, occasional privacy, access to nature, and aesthetics that reflect culture—features that contribute to wellbeing—are all factors in a design customized to client goals and culture.

WELL certification focuses on the workforce and the work environment; LEED certification focuses on building systems and materials sustainability. Both certifications are measured against set standards, and IA professionals are champions of both.

Construction
Use best practices and the latest technologies/materials for sustainable construction.
Assessment
Does the current work environment align with best practices and industry metrics for wellness and sustainability? How does it fall short? Remedy.
Design for human bodies & minds
Define the basic parameters—physical, cultural, psychological— for a healthy, humane space that compliments client culture and mission.
Culture / Visioning
Explore in depth the organization’s culture, and identify the best ways to promote wellness and sustainability within that culture.
Human Comfort
What aspects (thermal, ergonomic, acoustical, etc.) of the built environment impact user comfort? Strategize solutions for comfort and health that will work within the organization’s culture.
Design Intelligence
IA is an early adopter of the most advanced and powerful technologies available for developing our designs and for communicating our design intent to clients.

We were quick to adopt Revit and BIM and are now leveraging the next wave of software and hardware: robust virtual-reality technology capable of generating an immersive, three-dimensional depiction of space. Supplementing standard architectural renderings, plans, and materials boards, VR interface—combined with 3-D scanning of site conditions at the project’s inception—helps us create more accurate, photorealistic, and experiential representations of the space to be built, capable of conveying subtleties of finish quality and atmosphere. The technology even allows us to share proposed designs with clients and stakeholders much earlier in the development process, enabling more time for fine-tuning while also sparking more constructive discussions and quicker decision-making—all of which lead to a more resolved and informed spatial solution. These pioneering methodologies also help streamline workflow at every step, saving time and money as well as heightening ideation and communication within our design teams.

Revit
On all projects IA uses Revit, the world-standard BIM-authoring tool for architecture.
Reality Capture
Gather existing site conditions via 3D-scanning hardware and software helps to create a highly accurate “point cloud” of the spaces we design. Integrating real estate, human resources, design, building, and facilities data in this manner yields a robust information model that can be shared and utilized by all collaborators and stakeholders.
Integrated Teams
Bring project teams together consistently—for better project delivery and outcome—using IA’s Integrated Project process that transports clients’ global design standards into a BIM workflow for sharing from a single point of truth.
Working Anywhere
Share BIM assets on a global scale and add resources seamlessly to client projects with IA’s use of Citrix Virtualization, which integrates all tools for all staff and global partners at all locations in a private cloud environment.
Advanced Visualization
Produce accurate and panoramic renderings throughout the design process, created from the same model from which all design documentation is harvested. This IA workflow feature provides for a quick response to client feedback and a high level of confidence and trust in project outcomes.
Virtual Reality (VR)
Using an immersive VR system that IA pioneered for interior architecture, clients and project teams are able to engage with the design throughout the entire process. Supplementing Revit model screen renderings with a simulated 3-D visual that is explorable and interactive allows end users to interact with their space long before it is built, helping to support change management.
Design Intelligence Consulting
Services include BIM to Facilities Management; Design Standards BIM Integration; and Retail Visualization and Analytics.

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