How to Build a Better Branch: One Expert’s Blueprint
By Ray Ehscheid
Much press coverage has been devoted to the dominance of digital banking channels and how it almost renders the physical bank branch network obsolete. Yet 90 percent of millennials—the generation most associated with tech savvy and preference—choose a bank with location convenience in mind, and a majority of customers still visit a branch at least every six months. Such evidence highlights the importance of maintaining a bricks-and-mortar presence and innovating the in-branch experience to entice customers.