WHY BRANDING AND DESIGN ARE PARAMOUNT TO THE GROWTH OF URGENT CARE CLINICS.
Urgent care clinics and similar healthcare delivery models scattered throughout the country number nearly 10,000 and perform care to roughly 160 million patients yearly. Similarities between these clinics and retail and restaurant franchise chains are numerous. Accessibility to customers, consistency in care and branding, and affordability are franchise models that have inspired the growth of this outward healthcare movement. Clinics are more flexible to visit then with a primary care provider and less costly than a trip to the emergency room when patients have less serious ailments like a pesky ear ache or sore throat.
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