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The Rise of EGD: Defining the Workplace Experience

Confidential Client. Photo © Sherman Takata

Experiential Graphic Design is an increasingly dynamic facet of IA’s practice, and one that reached a tipping point last year. “Clients are really starting to appreciate and understand what EGD brings to the table and requesting the service upfront, especially as the experiential side of design also becomes more valued,” says firm co-CEO Tom Powers. […]

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