Green Means Go and an IIDA BRAGG Award


Porthole windows look out to the atrium.

Porthole windows look out to the atrium. Cruise Planners, Coral Springs, FL. Photographer Robin Hill.

At the annual IIDA South Florida Chapter BRAGG awards for design excellence, IA’s Miami team recently won awards for projects in three categories: Cruise Planners – Corporate Medium; Broward Health Coral Springs Hospital – Healthcare; and IA’s Miami Office – People’s Choice Award. With summer in full swing and vacation on our mind, we focus here on Cruise Planners. The project won for aligning client objectives with a dynamic and creative use of space.

Green means go quite literally for Cruise Planners, the nation’s largest home-based travel advisor franchise network. At its new Coral Springs offices, Cruise Planners chose to use the brand’s bright green color to energize and inspire its hard-working, fun-loving staff. This dominant hue is strategically used in prominent areas throughout the design, balanced by textures, patterns, whimsical art, and graphics.

The brand’s bright green color energizes and inspires Cruise Planners, Coral Springs, FL

The brand’s bright green color energizes and inspires. Cruise Planners, Coral Springs, FL Photographer Robin Hill.

Driven by cruisitude, a positive disposition or feeling about travel, Cruise Planners provides clients with an unforgettable travel experience. Inspired by cruisitude, the design team created a lively, fresh work environment with travel related details and features sure to engage and delight both clients and staff.

For example, in reception an award wall designed with vintage luggage celebrates Cruise Planners people-centric culture and community involvement. Elsewhere, playful, sculptured figurines, commissioned for the project and similar to toy action figures, scale and dive down walls adding to the fun.

Sculptured figurines commissioned for the project scale and dive down walls

Sculptured figurines commissioned for the project scale and dive down walls. Cruise Planners, Coral Springs, FL. Photographer Robin Hill.

Porthole windows look out to an atrium, maximizing daylight. Neon signs and travel-related details, as well as wall graphics speak to the company’s mission.

Cruise Planners, Coral Springs, FL

Porthole windows are enhanced with graphics. Cruise Planners, Coral Springs, FL. Photographer Robin Hill.

Moveable partitions, flexible spaces, and a variety of collaboration and private work areas allow the workplace to adapt to constant changes in the travel industry. At the café retractable walls open into the executive board room and the think tank area for all-hands meetings.

Cruise Planners, Coral Springs, FL
Cruise Planners, Coral Springs, FL

Retractable walls at the cafe open into the executive board room and the think tank area. Cruise Planners, Coral Springs, FL. Photographer Robin Hill.

We don’t mean to brag about a trifecta of BRAGG awards but we couldn’t resist the pun!



IA is a global firm of architects, designers, strategists, and specialists .We focus exclusively on environments through the lens of interior architecture—a radical idea in 1984, when IA was founded. We are highly connected agents of change, committed to creativity, innovation, growth, and community.



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