Retail Specialty


North Conway, NH, 25,000 sqft.


  • New retail concept that focuses on the customer experience
  • A launch pad to outdoor recreation immediately adjacent to the store
  • The design leads with rentals, guided experiences, and community and consultation
  • Open plan and flexible elements can adapt for larger congregation and special events
  • With a nod toward REI’s sustainability goals, IA/REI took care to minimally alter the existing structure, reducing waste